Kwivenkile i-Uniqlo's Fifth Avenue eNew York, abathengi babeka nje izinto kwiibhokisi kwiindawo zokuthengisa ukuze baphume. Ngokungafaniyo nenkqubo yokuzihlawula kwiivenkile ezininzi, abathengi abakwivenkile yempahla eqhelekileyo akufuneki baskene izinto ezithile okanye bajonge amaxabiso kwizikrini - bafaka nje izinto kwiibhini zabo baze bahlawule.
Esi sixhobo sokuhlawula esizimeleyo sesizukulwana esilandelayo sisebenza nge-Umfundi we-RFIDngaphakathi kwirejista yemali. Umfundi angafunda ngokuzenzekelayo iitships zeRFID ezifihliweyo ezifakwe kwiithegi zamaxabiso, ngokutsho kweengxelo, elicebo likaTakahiro Tambara, igosa eliyintloko lolwazi leFast Retailing Co., umthengisi wempahla ophambili eAsia. IFast Retailing Co. yinkampani engumzali eseJapan ye-Uniqlo. Kwiminyaka embalwa eyadlulayo, iTambala yaqalisa ukutshintsha indlela abathengi abathenga ngayo kwiivenkile ezibonakalayo, kwaye nangona imisebenzi emininzi yeshishini itshintshele kwi-intanethi, iivenkile ezibonakalayo zisesembindini wobunzima bemodeli yeshishini lenkampani.
Oomatshini bokuzihlawula ngokwabo bayinxalenye ebalulekileyo yokusebenzisa i-RFID yi-Uniqlo ukuphucula uthotho lwayo lokubonelela, utshilo uTambara. Kwasekuqaleni kuka-2017, zonke iimpawu zeFast Retailing, kuquka iTheory kunye neHelmut Lang, ziqalile ukufaka iitships ze-RFID kwiithegi zamaxabiso, zivumela abathengisi ukuba balandelele izinto ezahlukeneyo ukusuka kumzi-mveliso ukuya kwindawo yokugcina impahla ukuya ngaphakathi kwevenkile. Le nkampani ikwathe idatha ibalulekile kwi-Uniqlo ukuphucula ukuchaneka kwempahla, ukulungisa imveliso ngokwemfuno kunye nokuphucula ukubonakala kothotho lokubonelela.
UMnu. Tambara ukwathe: “Singenise i-RFID kungengenxa yokuba sifuna ukwenza inkqubo yokuhlawula ibe ngokuzenzekelayo, kodwa ngenxa yokuba sifuna ukuphuhlisa iqonga lokuyisebenzisa kuyo yonke inkqubo yokubonelela ngeenkonzo.”
IMcKinsey & Co. (McKinsey & Co.) UPraveen Adhi, iqabane eliphezulu eliphethe ishishini lokuthengisa laseMelika, uthe ixabiso leethegi zeRFID liye lehla ukusuka kwiisenti ezingama-60 kwiminyaka embalwa eyadlulayo ukuya kwiisenti ezi-4, kwaye izixhobo zabafundi ziye zaphucuka kuluhlu kunye nokuchaneka. Zombini ezi teknoloji ziphucukile, ngoko ke iitships zeRFID ezintsha nezingabizi kakhulu, izixhobo zokufunda kunye nesoftware zivumela abathengisi abanjengo-Uniqlo ukuba basebenzise ubuchwepheshe ngexabiso eliphantsi nangokuchaneka okukhulu.
I-Uniqlo ikwathe itekhnoloji ye-RFID iyinciphise kakhulu into yokuphelelwa zizinto ezithengiswayo, kwaye kwangaxeshanye inceda “ekunciphiseni amathuba okuba abathengi bangakwazi ukuthenga ngenxa yokuphelelwa zizinto ezithengiswayo, ngaloo ndlela iphucula ulwaneliseko lwabathengi.” Kodwa inkampani ayivumanga ukubonelela ngolwazi oluthe ngqo ngempembelelo yeshishini letekhnoloji.
I-Fast Retailing ibisoloko ivavanya ubuchwepheshe ukusukela ngo-2013 kwaye yaqala ukukhupha oomatshini bokuzihlawulela abasebenzisa i-RFID kwiivenkile ezithile ngo-2019. UMnu. Tambara wala ukutyhila ukuba ingakanani imali echithwe yi-Fast Retailing kobu buchwepheshe, kodwa wathi i-Fast Retailing iphindaphinde kabini utyalo-mali lwayo kubuchwepheshe bolwazi ukusukela ngo-2016. Ngo-2016, i-Fast Retailing yaqalisa icebo lokuba ngumthengisi weempahla zedijithali, ngoko ke yaphuhlisa iqonga layo le-e-commerce.
Nangona indlela eqhelekileyo yokusebenzisa i-RFID kukuphucula ulawulo lwezinto ezikhoyo, ukusetyenziswa kwayo koomatshini abazihlawulelayo kuyakhula ngokuthandwa njengoko abathengisi abaninzi bempahla behlola iindlela zokusebenzisa le teknoloji emva kokuba iimpahla ziphawulwe. Kwiimpawu ezininzi zempahla, ukusebenzisa i-RFID "kuya kuba kwi-ajenda ngo-2023 okanye ngo-2024," utshilo u-Adhi.
Wongeze ngelithi abathengisi abaninzi basaxhomekeke kwiibhakhowudi, ezifuna ukuskenwa ngesandla kwaye zithwala idatha encinci. Kodwa inzuzo ekhethekileyo yenkqubo yokuhlawula esekelwe kwi-RFID efana ne-Uniqlo kukuba ikhawuleza kwaye ichaneke ngakumbi kuneemashini zokuhlola ezisekelwe kwibhakhowudi. Kwaye i-Fast Retailing yenye yezona venkile zimbalwa zempahla eziqalise ukuzihlola ngokwe-RFID ngomlinganiselo omkhulu ukuza kuthi ga ngoku, nto leyo ekwabonisa iingxaki ekufuneka abathengisi bazoyise ngaphambi kokuba baqalise i-RFID ngomlinganiselo omkhulu - umjikelo wesiphumo sokusasazwa ixesha elide. I-Uniqlo ityhile ukuba zonke iivenkile ezingama-47 eMelika kunye neevenkile ezili-16 eCanada kunye neevenkile ezili-14 kwezingama-25 zinokusebenzisa iirejista zemali ze-Uniqlo.
I-Fast Retailing ithe ukusukela oko kwasungulwa oomatshini bokuthengisa, amaxesha okulinda abathengi xa behlawula anciphe ngama-50%. Le nkampani sele ifake abafundi be-RFID kunye nee-antenna kwinkqubo yayo yokuthengisa, kwaye ithi izinto azisalandelelwa emva kokuthenga.
Nangona kunjalo, abathengi abaninzi basathandabuza ukusebenzisa oomatshini bokuzihlawula kuba bacatshukiswa zizinto ezinzima ukuziskena kunye nezinye iingxaki ngoomatshini bokuzihlawula. Amashumi amathathu anesithandathu ekhulwini abathengi abaphononongwe yinkampani yetekhnoloji yamava abathengi iRaydiant ngo-2021 bathi bandise kakhulu indlela abasebenzisa ngayo ukuzihlawula, ngelixa ama-67 ekhulwini athi afumene uhlobo oluthile lwempazamo kumatshini. Ngoko ke abathengisi abafana ne-Uniqlo banethemba lokunciphisa iinkxalabo zabathengi ngokubonelela ngetekhnoloji engcono.
Kutshanje, iChatGPT itsale ingqalelo yehlabathi, kodwa kusekho umsebenzi omninzi onokwenziwa ngetekhnoloji elula efana neRFID. USucharita Kodali, usekela mongameli kunye nomhlalutyi weshishini lokuthengisa kwiForrester Research Inc., uthe iRFID yeyona teknoloji isebenzayo yokulandelela izinto ekhoyo namhlanje, ukuba ayisiyoyo iteknoloji ephucukileyo. Umbono wekhompyutha, njengobukrelekrele bokwenziwa obunokuhlalutya imifanekiso, okwangoku ubiza kakhulu ukuba ungasetyenziswa ngokubanzi ekuzihloleni nasekulawuleni impahla.
Abachasi be-Uniqlo, njenge-Inditex, inkampani engumzali wenkampani yaseSpain iZara, bebebeka iithegi ze-RFID kwiimpahla zabo ukusukela ngo-2014 kwaye bebevavanya le teknoloji yokuzihlola. Umthengisi wempahla yezemidlalo waseFransi uDecathlon uthe waqala ukufaka i-RFID kwiimashini ezininzi zokuzihlola ngo-2014.
Ixesha lokuthumela: Juni-16-2023
