Kwishishini leziselo, ukukwazi kweelebhile ezikrelekrele ukuqinisekisa ukulandeleka kwazo kuzenze zaba sisisombululo esidumileyo sokupakisha iziselo. Ezinye iingcali zithi uphando lubonisa ukuba abathengi badla ngokuchitha imali eninzi kwiimveliso ezibonisa imvelaphi yezithako.
Ingxelo yeMordor Intelligence enesihloko esithi “Imarike yeeLabels eziLungileyo – Ukukhula, iiTrends, i-COVID-19 Impact and Forecast (2023-2028)” iphawula umdla okhulayo wamaqonga e-e-commerce ekutyeni okukhuselekileyo nokulandelekayo. Le ngxelo ikhankanya uphando lwe-IBM olufumanise ukuba ama-71 ekhulwini abathengi bazimisele “ukuhlawula iprimiyamu eyongezelelweyo engama-37 ekhulwini kwiinkampani ezibonelela ngokusobala nokulandeleleka ngokupheleleyo.”
Ukongeza, ingxelo ithiI-RFIDiilebheli ezikrelekreleziyakwazi ukumelana neemeko zemozulu ezinzima ngexesha lokuthuthwa, ukugcinwa nokusetyenziswa.
Iikhowudi ze-QR ezikwiileyibhile zinokunika abavelisi beziselo amathuba amaninzi. Iingcali ziphawula ukuba ukusebenziseka kwazo lula kunye nokuguquguquka kwazo kuyahambelana nabathengi.
“Xa zidityaniswe neProduct Cloud, zinokunceda abavelisi beziselo ukuba balandele, balawule kwaye bagcine yonke imicimbi enxulumene nemveliso nganye ngexesha lobomi bayo. Olu nxibelelwano lunokunceda iimpawu ukuba zibalise ibali lemvelaphi yemveliso yazo okanye amabali empembelelo yecarbon footprint, ngaloo ndlela ziphucula amava abathengi.”
Amanyathelo okhuseleko lwemveliso yeeleyibhile ezikrelekrele nawo ayandisa imfuno evela kubavelisi beziselo. Iingcali zikholelwa ukuba ukhuseleko lwebhrendi “luyimbangela ephambili”, ingakumbi xa imveliso iyimveliso yabathengi.
"Ukugxila ekuqinisekisweni kwemveliso kunxulunyaniswa ngokuthe ngqo nokhuseleko olufunekayo kwimpilo-ntle iyonke yabathengi. Ukufaka iithegi ze-NFC emva kweethegi kuvula amathuba okunxibelelana okungenamthungo. Oku kudala inqanaba eliphezulu lokhuseleko lwebhrendi kwaye kwandisa ukuthembeka kwabathengi kwibhrendi." ixabiso lobomi bonke.
Kwaye, xa isiselo ngasinye sinophawu lwedijithali olwahlukileyo, kulula ukulandelela ukuba imveliso ikhutshiwe na.
I-Augmented reality (AR) kunye ne-virtual reality (VR) nazo zingasetyenziswa neethegi ezikrelekrele, nto leyo iingcali ezithi “iyachulumancisa” kwiibhrendi nakubathengi ngokufanayo.
“Ukongeza kumathuba okuthengisa nokuthengisa, ukudibana kwezi teknoloji kunokubonelela ngolwazi olusebenzisanayo ngemveliso, kuncede abathengi benze ukhetho olunolwazi, kuncede iimpawu ziphucule iinkqubo zabo zokuthembeka, kwaye ekugqibeleni kuphucule ukugcinwa kwabathengi. Ukuhlanganiswa kweeleyibhile ezikrelekrele kunye ne-AR/VR Ekugqibeleni kuya kubonelela ngamava atyebileyo kubathengi kwaye kutshintshe indlela esiziva ngayo iziselo.”
Ngokwengxelo yeMordor Intelligence, iilebhile ezikrelekrele “zidlala indima ebalulekileyo ekuthengisweni nasekuthengisweni kweemveliso zabathengi.” IMordor Intelligence iphawula ukuba ezi lebhile zinokubonelela ngolwazi lwemveliso kwaye zihlalutye neendlela zokuthenga zabathengi.
“Ukunciphisa iindleko ngabavelisi kwicandelo lokubonelela ukuze basondele kumanqanaba okusebenza ngempumelelo kwakutshanje yinto ephambili eyonyusa imfuno kwaye iqhubela phambili ukwamkelwa kwezi zisombululo ngogonyamelo, nto leyo efumana ithuba lokuqala kumashishini abasebenzisi bokugqibela,” itsho ingxelo.
Iingcali zikhomba unxibelelwano olukufutshane (i-NFC) njengolunye ubuchwepheshe obunokusetyenziswa kunye neethegi ezikrelekrele. “Ukuthatha ii-smartphones njengomzekelo, i-NFC lukhetho lokuqala kwiimveliso ezifuna ukuvumela abathengi ukuba basebenzisane ubuso ngobuso neemveliso zabo. Ngoku ekubeni phantse zonke ii-smartphones zixhasa obu buchwepheshe, abathengi baya busebenzisa ngakumbi kwintlawulo engeyiyo eyokunxibelelana.”
Ngokuphathelele ukuchongwa kwamaza erediyo (RFID), iingcali zithi kuba luhlobo lobuchwepheshe oluvela kumntu omnye ukuya koninzi, abathengisi kunye neenkampani banokulusebenzisa "ukubamba ngokukhawuleza amakhulu ezinto ngemizuzwana". Oku kuphucula ukubonakala kwezinto ezikhoyo, ezinokuguqulelwa kwidijithali kwaye zisetyenziswe ukuphucula ukuthengwa kwe-omnichannel.
“Oku kunokunceda iimpawu kunye nabathengisi ukuba bafikelele kwi-99% yokuchaneka kwempahla esetyenzisiweyo, banciphise abasebenzi, banciphise ukungabikho kwesitokhwe, kwaye bakhulise intengiso,” kuchaza iingcali.
Ndijonge phambili kwinto elandelayoI-RFIDNjengoko ubuchwepheshe beeleyibhile ezikrelekrele busetyenziswa kakhulu kwimarike yeziselo, iingcali ziphawule ukuba obu buchwepheshe busetyenziswa ngakumbi “njengendlela yokusebenzisana kwabathengi ngaphambi kokuthengiswa, ubuchwepheshe bokucofa ukuze uhlawule kunye nentsebenziswano emva kokuthengiswa”. Iinkonzo ze-Aftermarket zinokubandakanya uqeqesho, imivuzo yexesha elizayo okanye iikhuphoni, iinkqubo zokuthembeka kwabathengi, kunye nokukhuselwa kophawu oluqinisekisiweyo.
Ikamva leI-RFIDItekhnoloji yeleyibhile ekrelekrele inomdla kwaye ngoku ivula ithuba lokusetyenziswa okungenamkhawulo. Imakethi yeziselo isiya kwixesha elinomdla apho abathengi benza uzinzo lube yinto ephambili kwaye babanika iimveliso ezifanelekileyo ukuxhasa la maphulo, benikezela ngoqoqosho olujikelezayo - oluya kukhawulezisa ukwamkelwa ngakumbi kwetekhnoloji efana ne-NFC.
Ixesha lokuthumela: Juni-02-2023
